High-Trust Teams Create High-Trust Communities
Note: This post is part of my ongoing series on the Five Elements of High Performance Communications—one element, three quick hits, all summer long. Today’s microblog starts with a fast take on Element 2: Organizational Leadership.
If your communications lead is in the room but not taken seriously, you don’t have a messaging problem, you have a leadership problem.
The best public sector communicators aren’t there to make it sound good.
They’re there to help you get it right.
But that only works if they’re trusted with the why—not just handed the what after the decision’s already been made.
You can’t outsource clarity. You build it through transparency, shared context, and a culture that respects professional expertise.
High-performance communication starts with leadership that understands: Communication isn’t support work. It’s strategic work.
Trust your communicators.
Loop them in early.
And watch what happens when the message actually lands.
If your leadership team is ready to turn these ideas into action, I’ve built a workshop around the Five Elements that helps agencies do just that. Reach out if you’d like to bring it to your organization.
GGF will take a break this Friday for the Independence Day holiday. We’ll be back on Wednesday, July 9, with a quote graphic on Element 2, Organizational Leadership.
Onward and Upward.