If You Think Great Content Creation is Enough, You're Missing the Point
Also this week: Lessons from the Kerr County floods—and what we learned inside the EOC during a major statewide crisis
Creating content is easy. Creating space for hard conversations—that’s leadership.
If your team is pumping out social media posts but avoiding real dialogue, the public can feel it.
People don’t want polished. They want to be part of the process.
Content without listening is just noise.
🔗 Full post from the High Performance Communications Series “Why Your Messaging Isn’t Working”
🎙️ Also this week…
I was invited to share my perspective on a new 3CMA podcast released Tuesday, highlighting the work of government communicators during the devastating July 4 floods in Kerr County, Texas. Like my fellow guests Brian Ligon and Belinda Willis, I was one of several volunteers who supported the Joint Information Center at the EOC—and the experience was a powerful reminder of how essential clear, coordinated communication is during and after a crisis.
If you work in emergency management, communications, or public safety, this conversation is worth your time. Hosted by Tom Bryson, there are real lessons here about preparation, teamwork, and how to lead—and follow—in the wake of a crisis that draws international attention and intense news media scrutiny.
🎧 Audio version | Video version
Programming note: GGF will be off next week for our annual family get-together at the beach. We’ll be back in your in-box on Wednesday, Aug. 13.
Onward and Upward.