More Content Isn’t the Answer
If your team is churning out posts, videos, and newsletters but residents still aren’t paying attention, the problem usually isn’t volume. It’s intention.
Content creation is the bottom of the funnel for all your strategic and organizational work. Strategic priorities tell you what to say. Branding tells you how to say it. Leadership and listening keep you aligned.
If any of those elements are missing, your content will lack direction—no matter how many hours you spend in Canva.
High Performance Communications means creating with intention: fewer posts, more impact. You can read all about here in Element 5: Content Creation.
Onward and Upward.