No One Fights for a Strategic Pillar. But They’ll Fight Over a Stoplight
A Good Governance Brief on High Performance Communications—building trust through clarity, consistency, and the long game.
Strategic plans are necessary. But they’re not inspiring—until you connect them to real life.
No one shows up at a public meeting to defend a “pillar.”
They show up when they think their commute will get worse.
Or their taxes will go up.
Or their kids’ safety is at stake.
If you can’t connect your message to someone’s real-world experience, they’ll tune you out. Or worse, fight you every step of the way.
Content should do more than inform.
It should clarify. It should connect.
It should matter.
Here’s the full story on why Strategic Priorities is the first element of High Performance Communications. 👇
Onward and Upward.